Global Mobile Marketing Lead (d/f/m)

Adevinta, an innovative leader in digital marketplaces spanning 17 countries. We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities. Every connection made or item found makes a difference by creating a world where people share more and waste less. 

As a global network of loved local brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, our team of over 6,000 employees are there to make things better, safer and easier for the people who choose to visit and use our marketplaces every month. And we do that by being experts in our field, basing improvements on data and bringing together our network of talented teams.

About the team:

We are seeking a professional individual to add to our global team, this role will be based in Paris (optionally in Berlin, Barcelona, Amsterdam), as a Mobile Marketing Lead for our Global Paid Digital Marketing Team.

The Adevinta Global Paid Digital Marketing Team is responsible for leading best-in -class marketing activity across our portfolio of global sites. The team is actively contributing to the local digital marketing strategy and activity with the goal to innovate and support business growth and success. Every team member has been hands-on and has a deep understanding of how paid digital marketing can help users build connections on our sites. From building awareness, to acquiring users and helping to engage and find what they are looking for.

In this role you will be leading a team supporting one of our most successful brands in the French market. Moreover, you will be responsible for developing comprehensive mobile marketing initiatives and driving best practices across markets that support the team in increasing our mobile app's user acquisition, engagement, and retention through paid digital marketing channels. You will lead, coach and develop a team of skilled digital marketing professionals and collaborate cross-functionally to achieve our mobile marketing goals. Further you will

• Reporting to and working with the Global Head of Paid Digital Marketing to devise and deliver against global digital marketing strategy and initiatives to grow our mobile customer base and drive engagement and repeat usage through paid mobile marketing channels.

• Manage strong relationships with global and local stakeholders and work closely with the local Head of Digital Marketing for one of our biggest brands (French market) to ensure a coherent execution of the local marketing strategy.

• Support, coach and educate the team best practices with deep technical knowledge of mobile marketing channels for customer acquisition and engagement

• Have a strong technical understanding of mobile tracking and is not afraid to get hands dirty to ensure we have the right infrastructure for measurement.

• Evangelise best practices through the internal global marketing community and develop playbooks where possible for easy reference

• Build partnerships with external vendors: Align with external vendors to ensure strong relationships that support the team’s success.

• Be the digital marketing expert: Keep ahead of the industry landscape to identify any potential opportunities in mobile marketing for our business. Ensure best practices are executed well and that the team is constantly innovating, testing, learning and iterating.

• Manage and coach your team: to execute well and deliver against digital marketing goals for our local markets.

YOU WILL HAVE:

• French native speaker preferred, Fluent English language skills in addition mandatory

• Hands on in mobile campaign design, build, delivery, optimisation and analysis

• Demonstrate experience in ASO and have a strong understanding of the opportunities across both iOS and Google

• Versed in the technical aspects for tracking on mobile and apps and experience with MMP (particularly Adjust)

• Strong understanding of paid digital marketing (across all channels)

• Proven experience in mobile marketing, along with strong understanding of mobile marketing technologies, trends, and tools.

• Good understanding of offline marketing, CRM, SEO, automation

• Analytically minded and data driven; strong ability to identify performance opportunities and root causes to problems.

• Strong communicator with experience working with all levels of business seniority

• Team management experience

• Experience working cross functionally

• Experience working with complex global organizations

• Adaptable in a dynamic workplace

• Self-starter with ambitious initiative to continue learning

• Excellent interpersonal skills with a team player attitude

• Ability to travel

Benefits:

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, Adevinta offers a variety of comprehensive and competitive benefit programs to meet your needs.

Covid-19

People are the heart of Adevinta, and their health and well-being are our first priority. We continue to monitor local government guidance and partner closely with medical advisors to determine the safest and best next steps for everyone. As a result, most teams are working remotely, with a few teams able to collaborate in person with enhanced safety procedures. We will discuss the particular case for your region during the interview process. As a general rule, interviews will be completed remotely over video calls.

• An attractive Base Salary.
• Participation in our Short Term Incentive plan (annual bonus).
• An excellent Equity program. This role plays a key part to the success of the organisation and therefore you will receive a piece of Adevinta every 6 months.
• Employee Stock Purchase Program with a match from Adevinta.
• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon - well why not! just make sure you have internet connection!
• A 24/7 Employee Assistance Program for you and your family, because we care.
• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow.